Kunimare Sake Brewery was founded by Taizo Honma in 1882. Prior to that, Taizo was operating kimono business under the name of Maruichihonma. As his business burgeoned, Taizo entered then-thriving herring fishing industry as well as sake brewing business. He was also running general store, and shipping business not only for the business reasons, but also to fulfill the needs of the local residents.
Sake brewing business had been operating as Sake Brewing Department within Maruichihonma General Partnership Company since 1902. On the company’s centennial anniversary in 2001, the name was changed to Kunimare Sake Brewery Company Limited.
Our signature sake brand name and also the current company name, KUNIMARE, once used to be KUNINOHOMARE. It wasn’t until 1920 that the sake was named after a former army general, Maresuke Nogi, and debuted as the flagship sake: KUNIMARE.
Taizo was profoundly impressed by the general’s personality; after returning to Mashike, he re-named the brand name from KUNINOHOMARE to KUNIMARE by incorporating one character received from General Nogi’s first name. The name implies “A quality Sake that’s rare to find nationwide”

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